What exactly is Content Marketing anyway - how do you define it? We're dishing on what it is, the strategies to do it effectively, and how to share your authentic voice as a thought leader.
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Native Advertising. What Is It? And Why Do I Need It?
Been wondering what native advertising is? Well, native advertising is type of content-based advertising where the ad experience follows the natural form and function of the user experience and content on the website in which the native ad is placed. Now in english, right? READ FULL BLOG
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Become A Content Marketing Expert With Marni Epstein-Mervis @ General Assembly
New year, new classes! You can become a content marketing expert with classes at General Assembly taught by STRUKTR Studio's own Marni Epstein-Mervis. Classes are being offered at both Los Angeles GA campuses because we know that schlepping across the 10 at rush hour is annoying AF. Sign up for courses on January 10th or March 2nd.
YOU'LL LEARN:
- The benefits / opportunities great content can create for your business
- To determine how to effectively establish a content strategy
- How to create and adhere to a content calendar
- Tactics for establishing content partners and blog syndication
- To determine the best channel for your content distribution