Marni talks with Ideamensch about leaping before you look, the secret to growing a small business and what advice she'd give to those starting their entrepreneurial journey.
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How To Achieve Multiple Wins From Your Content Marketing
You know, a really great feeling is reading a “professional development" article and realizing you already instinctively use the exact same focusing tool, mindfulness practice, or visualization exercise. The next-best thing is when, whether or not you personally use it, your company has made it a part of their culture and way of doing business. That’s what happened when I read last week’s fast company article “My Battle-Tested Secret to Handling Career Rejection: You can still be committed to your work without being (too) attached to the outcomes.” The article advises learning to stick more irons in the fire:
One setback matters less when you have a lot going on, so I've learned to
avoid putting all my eggs in a single basket. That helps remind me that I’m
not dependent on any particular opportunity to make or break me. And I can
focus on the experience of working toward each of them simultaneously instead.
This is a tool STRUKTR Studios uses with success: setting up a new project to deliver multiple wins, so that even if not every milestone is hit dead-center, not every end-criteria is met, there are plenty of other wins generated from the project.
Marni Epstein-Mervis’ upcoming workshop at General Assembly LA on Content Marketing 101 for Design and Maker Community is an example of this technique in practice. The workshop is designed to generate multiple wins. As a thought leader in the world of Content Marketing, Marni creates her workshops to get these lessons out to designers and makers to make good use of them in their own businesses. On top of that, the workshops boost Marni’s profile and the profile of STRUKTR Studios to its target market of design, hospitality, and real estate brands. The talk has still more wins. Every time Marni speaks on content marketing, she develops her skills as a public speaker. She also refines her presentations based on feedback. At the same time, the days and weeks leading up to a talk are opportunities to share that Marni and STRUKTR Studios are a thought leader in this area. STRUKTR uses evocative and effective content marketing to get the word out about content marketing.
By the time of the upcoming January 10th or March 2nd workshops, there are a number of metrics by which to measure success. Not only attendance at the workshops, but also getting the world out to new clients, plus analytics for posts shared across the STRUKTR Studios blog, newsletter platforms, and social media (instagram, facebook). There are also qualitative measurements, such as developing as a speaker and sharing valuable information with the design and maker community.
Whether your business is content marketing for the design world, like STRUKTR's, designing the next Insta-worthy restaurant, or creating a cult lifestyle brand for your boutique hotel, you can utilize these same tactics to generate multiple wins from your next project.
- Laine Mervis
photo via Apartment Therapy
Small Space Living Tips With STRUKTR Studio's Marni Epstein-Mervis on Apartment Therapy
Welp, we're super excited to once again be featured on Apartment Therapy! This time around my husband Laine and I share tips on small space living. I'm a maximalist, he's a minimalist so we're sharing insights on what happened when we merged our lives and styles into just 570 sqft in Los Angeles' historic Highland Park neighborhood.
Living small is living large at the moment. The trend has produced everything from HGTV's Tiny House Hunters to skyscraper micro-units in high-priced cities. So whether you're living small because you're trying to live greener, or simply trying to get the most bang for your buck it seems like more people than ever are trying to maximize their space.
That's why when Apartment Therapy asked us to share our experience as a couple we were eager to share what we've learned. There were some tears, many trips to Goodwill, spreadsheets, and obviously compromise - oh and Legos, of course! To help you navigate the world of tiny living, read about how we combined our maximalist and minimalist styles, share space & deal with stuff .
In case you missed our full Apartment Therapy house tour you can sneak a peek at our digs here.
photo via Apartment Therapy