It's well known that written content is critical to your brand and can help your website's SEO . But what about video content? Today, we're explaining why video content, like real estate videos are, worth considering and how it can reach your target audience.
Been wondering whether you should develop real estate video content for your properties? Well it just might be time to take another look at your marketing strategy. Last year Instagram introduced the ability to post one minute videos. The image-based social media platform is a hotbed of, not just visual ogling, but of shopping. In fact, Kissmetrics notes "70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!"
With the potential for videos and images to reach a massive yet curated audience, it's no wonder that Los Angeles-based real estate brokers are using videos to drive buzz for their drool-worthy properties. This includes one eight-minute long "La La Land" themed video for an $8.5 million Encino estate. The Los Angeles Business Journal's recent article “Brokers Invest in Videos To Help Fram Mansions” hits on exactly why video is so vital to the real estate industry.
A few key takeaways.
First, videos can drive buyers to action:
[The video] has also piqued the interested of six to eight prospective buyers.
Second, a high-end video can trump home staging:
More real estate agents are opting to take that risk, and they are increasingly drawing in spiration from Hollywood in their attempt to sell luxury properties. Rather than staging the Encino home with high-end housewares, LeDon and fellow listing agent Mark Rutstein created and original storyline with an unique element aimed at helping the video go viral.
Lastly, these videos are all about the buzz:
These videos are good for social media outlets, press outlets, where it starts to reach a much vaster audience - people who aren't necessarily on the hunt, but they might know somebody who is interested.